We built this because golf simulators in Jersey cost too much.
GolfLabs is a 24/7 self-service golf simulator in Southampton, NJ. No membership. No minimums. No staff. Just book, unlock, and play.
Peyman & Phil
Co-Founders, GolfLabs
How it started
PhilPhilwaswasPeyman'sPeyman'sbankerbankerwhenwhenhehefirstfirstmovedmovedtotoNewNewJerseyJerseyfromfromCanada.Canada.WhenWhenPeymanPeymanmentionedmentionedgolf,golf,PhilPhilsuggestedsuggestedaatriptriptotoWestWestPalmPalmBeachBeach——aaspontaneousspontaneousweekweekofofgolfgolfthatthatturnedturnedaabankingbankingrelationshiprelationshipintointoaarealrealfriendship.friendship.BackBackhome,home,everyeverysimulatorsimulatorwewefoundfoundchargedcharged$60–75$60–75perperhourhourwithwithmonthlymonthlymembershipsmembershipsandandminimumminimumbookings.bookings.ComingComingfromfromCanadaCanadawherewhereindoorindoorgolfgolfisismoremoreaccessible,accessible,thisthisfeltfeltwrong.wrong.SoSowewedecideddecidedtotobuildbuildsomethingsomethingdifferent.different.
The Journey
From building the software to opening the doors — and what's next.
Peyman Built the Platform
The biggest cost of running a simulator isn't the hardware — it's all the monthly software bills. Booking platforms, smart lock subscriptions, kiosk systems, payment processors. Peyman built the entire stack from scratch: booking, payments, smart lock integration, kiosk app, and email system. Zero monthly software fees. That's how we keep prices at $25–35/hr.
GolfLabs Opens in Southampton, NJ
We opened a 1-bay facility at 133 Eayrestown Rd — the first 24/7 no-membership golf simulator in Burlington County. Uneekor EYE Mini SimKit for ball tracking, GameDay software with 50+ world courses, a private bay with a couch and fridge. Book online, get an unlock link, walk in.
Growing & Listening
11 five-star Google reviews and counting. We're refining the experience based on what golfers actually need — from the booking flow to the bay setup. Slowly building something Burlington County genuinely wants.
Open a Full Multi-Bay Facility
One bay is just the start. The goal is a proper multi-bay facility — more time slots, more golfers, same no-membership, no-commitment model. Affordable golf at scale.
License the Software
The platform that runs GolfLabs — booking, payments, smart lock control, kiosk — will be available to other sim operators. If you're running or starting a self-service simulator business, we want to help you do it without the monthly software overhead.
The platform that runs GolfLabs — built for anyone who wants to do this.
If you're running or thinking about starting a self-service golf simulator business, we're building affordable tools to make that easier. One platform — booking, payments, smart lock, kiosk — no monthly software overhead.
Online booking system
Customers book and pay directly. No phone calls, no back-and-forth.
Stripe payments built in
Secure checkout with automatic confirmation emails and receipts.
Smart lock integration
Customers get a one-tap unlock link 15 minutes before their session.
Kiosk app
Walk-in check-in screen for the bay — no staff required.
No monthly software fees
Pay once. No SaaS subscriptions eating into your margins.
Multi-bay ready
Built to scale from one bay to a full facility without rebuilding.